Wuling Xingguang PHEV Plug-in Hybrid Car

Wuling Xingguang PHEV Plug-in Hybrid Car

Marketing and Market Positioning

Go-to-market marketing: In order to strengthen the brand image and attract target customer groups, Wuling Star implemented a series of highly targeted content communication planning programmes, including extreme testing and circle culture activities.

Market Positioning: The model is targeted at Generation Z consumers, aiming to stand out in the highly competitive SUV market through high-quality products and a wealth of topical activities.

Interior and Configuration

Interior style: the interior takes a minimalist route, with a simple and reasonable layout of the centre console, equipped with a 15.6-inch central control display and an 8.8-inch LCD instrument cluster, creating a nice sense of technology.

Configuration highlights: 
Ling OS in-vehicle intelligence system, which supports networking, OTA upgrade and mobile phone APP remote control.
L2-level driver assistance system, including front and rear parking radar, transparent chassis/540-degree panoramic image, full-speed adaptive cruise control, etc.
Front seats are heated/ventilated, and the second-row seats also offer heating function and adjustable backrest angle.

Powertrain

Powertrain combination: a plug-in hybrid system consisting of a 1.5L engine and a front-mounted single electric motor is equipped, with the engine producing a maximum power of 78kW (106Ps) and the electric motor producing a maximum power of 150kW (204Ps).

Battery capacity and range: using a lithium iron phosphate battery pack with a capacity of 20.5kWh, the CLTC has a pure electric range of 130km, and the NEDC combined range reaches 1,100km.

Space Performance

Ride space: thanks to the 2800mm wheelbase and 1890mm width, the car has a spacious ride space, even for passengers with a height of 178cm can get a comfortable ride experience.

Storage space: the trunk is very neat, with a regular volume of 610L, which can be expanded to 1768L after putting down the rear seats.

Safety Performance

Safety Configurations: High-strength steel accounts for 82.5% of the total, hot-formed steel accounts for 24.6%, equipped with main and passenger seat airbags, front side airbags, front and rear head air curtains, and so on.