ROX – Rugged Intelligence with Elegant Presence

🚘 ROX – Rugged Intelligence with Elegant Presence

ROX, developed by BAW (Beijing Automobile Works), redefines what a modern SUV should be: intelligent, powerful, spacious, and ready for global deployment. Equipped with BAW’s proprietary EVER extended-range system, ROX blends the reliability of traditional engineering with the flexibility of electric driving — making it ideal for markets that demand both innovation and durability.

🌟 1. Distinctive Design with Purpose

ROX vehicles are instantly recognizable thanks to their bold, futuristic styling and executive-class proportions:

• Wide stance and elevated ground clearance for commanding road presence

• Unique LED light signatures, dynamic DRLs, and bold front grille

• Clean body lines with floating roof design and hidden door handles

• Sculpted rear tailgate with wrap-around lighting

• Premium paint finishes with contrast options for custom identity

Built to lead, designed to impress.

⚙️ 2. EVER Extended-Range System

The EVER platform empowers ROX with smooth electric driving and no range anxiety. It intelligently balances EV performance with the practicality of a gasoline generator, making it ideal for long-distance use and infrastructure-challenged markets.

Key Performance Highlights:

• Pure EV range: 200+ km (CLTC)

• Total combined range: Over 1,100 km

• Extended-range powertrain: Electric drive with efficient onboard generator

• Regenerative braking and intelligent energy management

• Ideal for urban, intercity, and high-load use

Clean when possible, practical when needed — no charging anxiety.

🧩 3. Model Highlight – ROX 01

A flagship 6-seat SUV crafted for premium comfort and global utility.

Core Specs:

• Seating: 2+2+2 captain chair layout

• Length: 5,050 mm | Wheelbase: 3,010 mm

• Interior: Multi-screen cockpit with ambient lighting

• Comfort: Independent rear A/C, panoramic sunroof, large trunk space

• Drive Modes: Eco / Sport / Snow / Mountain

Use Cases:

• Executive transport

• Luxury ride-hailing

• High-comfort family vehicle

• Public procurement & institutional fleet

  
  

💡 4. Smart Features Inside

ROX 01 is designed around the driver and passengers, offering intuitive technology and premium comfort:

• 12.3-inch digital instrument cluster + central infotainment screen

• Voice control, Bluetooth, navigation, and smart connectivity

• Remote start, mobile app integration, keyless entry

• Safety suite: rearview camera, hill-start assist, tire pressure monitoring

• Optional 360° view system and intelligent driving assistance

A digital cabin with analog toughness.

🌍 5. Global Export Ready

ROX is built from the ground up with international markets in mind:

• ✅ CBU ready with all export documentation

• ✅ Available in Left-hand & Right-hand drive

• ✅ GCC thermal system & dustproofing

• ✅ African suspension tuning & high ground clearance

• ✅ ASEAN / LATAM compliance support

• ✅ Localized infotainment language and interface

  
  

✅ Why Choose ROX with Starlight Motors

• Direct sourcing from BAW factory or ROX office 

• Proven experience in fleet, government, and retail programs

• Flexible MOQ, fast delivery, and custom branding support

• Technical training, parts supply, and after-sales service programs

• Ideal for Middle East, Africa, Southeast Asia, Latin America

  
  

📩 Contact us today for specifications, brochures, and global distribution partnerships.
ROX — Engineered for Tomorrow’s Roads. Delivered Today.