I’m a seasoned eCommerce entrepreneur with a decade’s worth of experience. I have run multiple greeting card businesses. And will show you the exact blueprint you need for TREMENDOUS success in this space.
With this guide, you’ll be able to open a successful greeting card business from ANYWHERE.
I’ll cover why you need to start your own greeting card business. The steps. And tips to help you stand out from competitors.
Are you ready? Let’s go!
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Table of Contents Brief hide
Is a Greeting Card Business Profitable?
7 Steps Guide to Starting a Greeting Card Business
How to Make Your Greeting Cards Stand Out?
People Also Ask about Start A Greeting Card Business
What’s Next
Do you want a successful import business?
Is a Greeting Card Business Profitable?
Yes, a greeting card business is a PROFITABLE business model. That guarantees HUGE ROIs if done correctly.
Just think about everything that you’d want for your next birthday. That iPhone 15 PRO MAX, PS5 with the latest games, a fresh MacBook, name it.
Now, picture yourself unboxing ALL of them. One by one. Reading cute little notes on each present of how you are an amazing person. And you deserve the world.
Wouldn’t that make you feel special?
Good! That means that you’re already familiar with greeting cards. If they made you feel any typa way, then think of the larger population.
I’m not even lying👆🏾.
Don’t get me wrong; greeting cards are NOT just for birthdays. They could be for Christmas, Valentine’s Day, Marriage, New Job, and much more.
Check this out:
The greeting card industry is worth over $7 billion in the US ALONE! And it’s projected to hit $20.66 billion by 2030 globally. Pretty amazing, right?
Also, did you know? 9 out of 10 households buy greeting cards EVERY YEAR. There’s no way you can lose!
I’ll show you how to make thousands of dollars from your own greeting card business.
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7 Steps Guide to Starting a Greeting Card Business
Here’s how to start a greeting card business:
1. Conduct Proper Market Research
I believe this is the most CRUCIAL step, not just when starting a greeting card company. But for any eCommerce business out there.
Here, you want to get three things RIGHT:
Identify trends in the market
Analyze strategies used by the most successful greeting card business
Spot gaps or potential bottlenecks
Identify customer preferences and so much more
Oh, and while you are at it, you have to figure out your ideal target audience.
If you have been following LeelineSourcing’s articles for a while. Then you know that I’m BIG on finding your target audience.
It just cuts a lot of BULLS***. And ensures you are only targeting customers who are likely to buy from you.
These are some routine questions that help me find the RIGHT customers EVERY TIME:
1. Where do they live?
2. What are their desires?
3. Where do they hang out (dive deeper into what they love doing)?
Answering these questions helps you create your dream buyer persona. And brings you a step closer to MASSIVE success for your greeting card online store.
A GREAT place to find such crucial data is by analyzing reviews from social media. Online forums. Review platforms. Or reading through blog posts.
This seems a little hard; where do I start?
SIMPLE!
I ALWAYS say that social media is your friend.
I’ll show you why…
Let’s fire up X and search for a keyword, say “birthday greeting cards”. Almost instantly, we get tons of results on what potential customers like. See:
We can see a user saying that cards are expensive. This could be an opportunity to sell your own greeting cards at AFFORDABLE prices.
Keep messing around with these keywords (e.g., handmade cards or sentimental cards). You’ll get insights into what customers REALLY want.
I also get insights DIRECTLY from my followers. I will just throw in a Google form asking my followers what they’d like. Or an Instagram Q&A of what greeting cards I should create.
Remember, engaging with followers helps you build a loyal customer base. Set the ground for a PROFITABLE business.
2. Find your Niche
Now to the most important part.
You NEVER want to be that guy who does everything – without mastering ANY. That’s a recipe for failure.
Pick what most appeals to you and stick to it. Understand the pros and cons. What sells more. And becomes a LITERAL BEAST in that niche.
Psst..here’s a little secret…
