Wuling Xingchen Gas-electric Hybrid SUV

Wuling Xingchen Gas-electric Hybrid SUV

Wuling Star is a compact SUV launched by SAIC-GM-Wuling, which reflects the brand's innovation and breakthrough in design, configuration and marketing strategy

Appearance Design

Design concept: Wuling Star adopts the design concept of ‘wing dynamic aesthetics’, with a stylish and dynamic appearance.

Dimensions: Length 4594mm, width 1820mm, height 1740mm, wheelbase 2750mm.

Interior and Equipment

Interior Style: The interior design focuses on comfort and technology, using high-quality materials and offering a variety of colour schemes, such as ‘Glacier White’ textured interior.

Configuration highlights: 
LED automatic headlights 
18-inch aluminium alloy wheels 
luxury quilted seats 
oversized panoramic sunroof 
Ling OS system, which supports IP voice interaction and diversified intelligent functions.

Powertrain

Power options: the Wuling Star is offered in two power forms: a traditional fuel version and a hybrid version.
The fuel version is powered by a 1.5T turbocharged engine mated to either a CVT or a 6-speed manual transmission.

The hybrid version is equipped with a hybrid powertrain consisting of a 2.0L naturally aspirated engine and an electric motor.

Marketing and Market Positioning

Go-to-market marketing: In order to strengthen the brand image and attract target customer groups, Wuling Star implemented a series of highly targeted content communication planning programmes, including extreme testing and circle culture activities.

Market Positioning: The model is targeted at Generation Z consumers, aiming to stand out in the highly competitive SUV market through high-quality products and a wealth of topical activities.