A "hot sale" refers to a product that is currently in high demand and selling extremely well. This typically occurs due to the product's unique features, exceptional quality, or effective marketing. Consumers are drawn to hot-selling products because they are often perceived as trendy and valuable. Retailers may see a significant spike in purchases, leading to increased inventory turnover and profits. To capitalize on this, retailers may offer limited-time discounts or promotions. However, they must balance supply and demand to avoid overstocking or undersupplying. In summary, a hot sale signifies a product's strong market performance and widespread appeal.