Founded in 1986, Geely Automobile has grown from a modest Chinese manufacturer to a global automotive conglomerate, reshaping the industry through bold acquisitions and innovation. Its purchase of Volvo Cars (2010), Lotus (2017), and a stake in Mercedes-Benz parent company Daimler (2018) gave it access to world-class engineering, which it leveraged to create platforms like the CMA (Compact Modular Architecture)—shared with Volvo, Polestar, and Lotus. Geely’s own brand lineup is equally impressive: the Boyue L (a tech-laden SUV with a 14.6-inch rotating screen), the Emgrand sedan (a budget-friendly best-seller), and the Zeekr EV brand (offering premium models like the Zeekr 001, a wagon-inspired EV with 500+ miles of range). Geely is also a leader in electrification, with hybrids, PHEVs, and EVs across its brands, and is developing synthetic fuels and hydrogen tech. Overseas, it sells vehicles in Europe, Southeast Asia, and beyond, with manufacturing bases in Malaysia and Russia. Geely’s success lies in its ability to merge Chinese efficiency with global expertise, making it a force in both mainstream and luxury mobility.
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